Xiaomi dethrones Samsung to become the world’s largest smartphone brand

Samsung’s manufacturing constraints have allowed Xiaomi to overtake the Korean brand for the first time.

Xiaomi was the world’s number 1 smartphone manufacturer in June 2021. The Chinese smartphone manufacturer reached the milestone for the first world, dethroning Samsung from the top position in June. A Counterpoint Research report claims that the Mi 11 Ultra maker managed to capture 17.1 per cent of the global smartphone market, outpacing Samsung, which had a 15.7 per cent market share.

Added to the above, a few miscellaneous statistics from Counterpoint also reveal that Xiaomi was the top phone brand in Europe, holding almost 25% of the market share between the period April-June.

Counterpoint’s data puts Xiaomi’s global market share at 17.1%, with Samsung now at 15.7%. This isn’t surprising; Xiaomi has consistently been on the rise over the last 18 months, with the Chinese manufacturer’s Redmi series driving a bulk of its global sales. With the Redmi Note 10 Pro becoming the budget phone to beat and the Mi 11 Ultra on par with the best Android phones, Xiaomi has strengthened its portfolio in 2021.

While Xiaomi has plans to push its offerings towards the high-end segment, there’s still a long road ahead for the brand to catch up to Apple and Samsung who’ve dominated the flagship space for nearly a decade.