POST MALONE INVESTS IN MULTI-MILLION PLANT-BASED BURGER COMPANY, Actual Veggies
Post Malone is getting into the healthy eating industry by investing in plant-based burger company Actual Veggies, according to Vegconimist.
Through his management team Electric Feel Ventures, the Hollywood’s Bleeding rapper has contributed to the latest $2.3 million seeding round for the New York City-based company, which launched in March 2020. Other notable investors include Inter Miami MLS player Kieran Gibbs, Big Idea Ventures and Rose Street Capital.
“Since we launched the company, it’s been an incredible whirlwind and despite the challenges of 2020, we made it a reality,” Co-founder and Co-CEO of Actual Veggies Hailey Swartz said. “The growth we have seen over the past few months far exceeded our expectations as we expanded nationally with partners including Sprouts Farmers Market, HungryRoot, Imperfect Foods, Sunbasket, QVC, and FreshDirect. We are humbled by our new partners’ shared excitement and look forward to building off our success to further scale Actual Veggies.”
Actual Veggies’ Veggie-Only Burgers propelled the plant-based company into the vegan market, joining other plant-based giants such as Beyond. The Veggie-Only Burger comes in four varieties including the Actual Purple Burger, The Actual Orange Burger, The Actual Black Burger, and The Actual Green Burger that all contain a heavy list of nutritional ingredients. The company boasts that its burger alternatives provide far more nutritional value than a typical meat-based burger or even plant-based patty.