In August, Manchester United and Italy’s Juventus agreed on the transfer of the Portuguese captain Cristiano Ronaldo, with the English club reportedly paying a fee of $18 million over the course of five years, plus another $9 million in bonuses.
Manchester United sold almost $47 million worth of iconic Ronaldo No. 7 T-shirts in the 12 hours after they were released.
Almost 300 thousand of the T-shirts were sold. Then the pace of sales slowed down. Despite the record figures, the “red devils” will not be able to rely on the windfall income from the T-shirts to recoup the money spent on the forward’s transfer.
According to the contract with Adidas, the club gets only ten percent of the sales of jerseys. Sales of T-shirts featuring Ronaldo’s name were the fastest-selling in the history of the English Premier League.
The 36-year-old striker returned to Manchester United on 27 August.