Luxury fashion house Louis Vuitton is now selling a range of urban bikes, priced between £20,200 and £22,900. There are “nods to Louis Vuitton’s heritage” throughout with a leather saddle and luggage rack, branded canvas wrapping most of the frame’s triangle and… wooden mudguards.
There is a loose connection between Louis Vuitton and the cycling industry, as its owner LVMH – Europe’s most valuable company – is part of the huge private equity firm L Catterton that acquired Pinarello in 2016.
Back to the bike – there are various colours available, all with those curious back-to-front handlebars and with either crossbar or step-through style frames. Very little details are given about the spec, other than the disc brakes are mechanical and the gearing is courtesy of a “2-speed crank”. The rims and mudguards are made of tinted wood, you get lights and there’s a GPS tracking chip underneath the saddle, so you can send your servants to retrieve the bike should it be stolen by bandits on the streets of Paris.
“A symbol of Parisian chic, the Louis Vuitton Bike is perfect for a two-wheel city adventure or a countryside exploration, inviting each curious cyclist, beginner or experienced, to explore horizons, comfortably meandering any landscape,” boasts Louis Vuitton.